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Privacy Policy for SOFIA+

At SOFIA+ ("SOFIA+", "we", "our" or "us"), we honour your trust and are deeply committed to protecting your personal data. This Privacy Policy explains how we collect, use, and safeguard your information when you use our website (https://www.thesofiaapp.com) and the SOFIA+ mobile application ("the App").

1. What is Personal Data?

"Personal Data" refers to any information that identifies you as an individual, such as your name, email address, IP address, or information about your pregnancy journey when linked to your identity.

2. What Data We Collect

We collect both data you directly provide and data collected automatically when you interact with the site or app.

2.1 Data You Provide:

  • Name

  • Email address

  • Pregnancy or postpartum stage (optional)

  • Messages or requests for support

  • Payment details (via third-party processors)

2.2 Data Collected Automatically:

  • IP address

  • Device/browser type

  • Session duration, clicks, and app usage behaviour

  • Cookies and analytics data

2.3 App-Specific Data (via Passion.io):

The SOFIA+ app is built using the Passion.io platform. Within the app, we may collect:

  • Account data (name, email)

  • Progress data (modules completed, articles viewed)

  • Journal entries or reflections (optional)

  • Subscription status and plan

All data collected in the app is stored securely via Passion.io, which is GDPR-compliant. More information can be found at: https://passion.io/privacy

We do not sell, rent or trade your personal data.

3. How We Use Your Data

We use your data only as necessary to:

  • Provide access to the website and app

  • Personalise your SOFIA+ experience

  • Respond to queries or support requests

  • Deliver content that matches your pregnancy/postpartum stage

  • Process subscriptions and payments

  • Send service-related emails

  • Improve and evaluate our services

4. Legal Grounds for Processing

We process your data under the following lawful bases:

  • Consent (e.g. newsletter sign-ups)

  • Contractual necessity (e.g. subscription access)

  • Legitimate interests (e.g. analytics)

  • Legal obligation (e.g. tax and compliance)

5. Sharing of Data

We only share data when absolutely necessary and never for marketing purposes without consent. Your data may be shared with:

  • Passion.io (our app platform)

  • Stripe, Apple, or Google (payment processors)

  • IT and analytics providers (e.g. Google Analytics)

  • Legal authorities (if required by law)

All third parties are contractually bound to protect your data.

6. Data Storage & Security

We use encryption, access controls, and secure storage to protect your data. Access is limited to essential personnel only. While we do our best, no internet transmission is 100% secure. In the event of a data breach, we will notify you as required by law.

7. Cookies

Our website uses cookies to:

  • Remember login sessions

  • Monitor website traffic

  • Improve usability and performance

You can manage or disable cookies in your browser settings. Disabling cookies may affect site functionality.

8. Your Rights

You have the right to:

  • Access your data

  • Correct or delete your data

  • Withdraw consent

  • Object to processing

  • Request data portability

To exercise your rights, contact hello@thesofiaapp.com.

9. Children’s Privacy

SOFIA+ is intended for users aged 18 and above. We do not knowingly collect data from anyone under 18. If you believe we have, please contact us to delete it immediately.

10. Newsletter & Marketing

You can opt in to receive emails about updates, events, or exclusive offers. You can unsubscribe at any time via the link in any email or by contacting us directly.

11. Changes to This Policy

We may update this Privacy Policy to reflect changes to our practices or legal obligations. Changes will be posted on this page with an updated revision date.

12. Contact

Questions? Email us at:
📧 hello@thesofiaapp.com

Thank you for being part of the SOFIA+ journey. Your data is sacred and safe with us.

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